Kustomer vs. Zendesk
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Kustomer | Zendesk |
|---|---|---|
| Avg. rating | 4.4 | 4.3 |
| Total reviews | 566 | 7,720 |
| Review growth (QoQ) | -82.6% | -48.6% |
| Products on G2 | 1 | 4 |
| Categories covered | 8 | 35 |
| Best category rank | #17 in Help Desk | #1 in Live Chat |
| Small Business | 21.8% | 39.5% |
| Mid-Market | 66.2% | 46.7% |
| Enterprise | 11.9% | 13.7% |