Identity Matrix vs. ZoomInfo
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Identity Matrix | ZoomInfo |
|---|---|---|
| Avg. rating | 5.0 | 4.5 |
| Total reviews | 26 | 12,989 |
| Review growth (QoQ) | — | -4.8% |
| Products on G2 | 1 | 4 |
| Categories covered | 1 | 35 |
| Best category rank | #30 in Visitor Identification | #1 in Sales Intelligence |
| Small Business | 76.9% | 22.9% |
| Mid-Market | 23.1% | 52.1% |
| Enterprise | 0.0% | 25.0% |