Identity Matrix vs. HubSpot
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Identity Matrix | HubSpot |
|---|---|---|
| Avg. rating | 5.0 | 4.4 |
| Total reviews | 26 | 38,053 |
| Review growth (QoQ) | — | +273.3% |
| Products on G2 | 1 | 12 |
| Categories covered | 1 | 63 |
| Best category rank | #30 in Visitor Identification | #1 in Marketing Automation |
| Small Business | 76.9% | 56.5% |
| Mid-Market | 23.1% | 38.2% |
| Enterprise | 0.0% | 5.3% |