HubSpot vs. Salesforce
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | HubSpot | Salesforce |
|---|---|---|
| Avg. rating | 4.4 | 4.4 |
| Total reviews | 38,053 | 104,735 |
| Review growth (QoQ) | +273.3% | +176.0% |
| Products on G2 | 12 | 30 |
| Categories covered | 63 | 168 |
| Best category rank | #1 in Marketing Automation | #1 in CRM |
| Small Business | 56.5% | 28.4% |
| Mid-Market | 38.2% | 43.8% |
| Enterprise | 5.3% | 27.8% |