Hook vs. Custify
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Hook | Custify |
|---|---|---|
| Avg. rating | 4.7 | 4.7 |
| Total reviews | 53 | 534 |
| Review growth (QoQ) | -100.0% | +13.0% |
| Products on G2 | 1 | 1 |
| Categories covered | 4 | 9 |
| Best category rank | #6 in Proactive Customer Retention | #6 in Customer Success |
| Small Business | 3.8% | 63.8% |
| Mid-Market | 84.9% | 33.5% |
| Enterprise | 11.3% | 2.7% |