Funnel vs. Adobe
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Funnel | Adobe |
|---|---|---|
| Avg. rating | 4.5 | 4.5 |
| Total reviews | 293 | 62,749 |
| Review growth (QoQ) | +9500.0% | -77.9% |
| Products on G2 | 1 | 71 |
| Categories covered | 3 | 137 |
| Best category rank | #7 in ETL Tools | #1 in SEO Tools |
| Small Business | 41.9% | 54.8% |
| Mid-Market | 43.0% | 27.5% |
| Enterprise | 15.1% | 17.8% |