Buffer vs. Hootsuite
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Buffer | Hootsuite |
|---|---|---|
| Avg. rating | 4.3 | 4.3 |
| Total reviews | 1,086 | 7,933 |
| Review growth (QoQ) | -72.7% | -72.4% |
| Products on G2 | 2 | 4 |
| Categories covered | 2 | 8 |
| Best category rank | #17 in Social Media Management | #1 in Social Media Management |
| Small Business | 71.1% | 58.3% |
| Mid-Market | 22.4% | 28.9% |
| Enterprise | 6.4% | 12.8% |