Branch vs. AppsFlyer
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Branch | AppsFlyer |
|---|---|---|
| Avg. rating | 4.3 | 4.5 |
| Total reviews | 464 | 780 |
| Review growth (QoQ) | +33.3% | -98.9% |
| Products on G2 | 1 | 1 |
| Categories covered | 3 | 8 |
| Best category rank | #5 in Mobile Attribution | #2 in Mobile App Optimization |
| Small Business | 41.5% | 30.5% |
| Mid-Market | 33.7% | 42.0% |
| Enterprise | 24.8% | 27.5% |