G2 Vendor Directory

AppsFlyer

#2 in Mobile App Optimization

San Francisco, CA

1

Products on G2

780

Total reviews

4.5

Avg. star rating

  • AppsFlyer ranks #2 in Mobile App Optimization.
  • Reviews across AppsFlyer's portfolio declined 98.9% quarter-over-quarter.
  • AppsFlyer's 1 product span 8 categories on G2.
  • Mid-Market is the largest segment among reviewers, at 42.0%.

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines, summed across AppsFlyer's products.

Page views and citations · AppsFlyer

Source: G2 review data

Winning from

Based on reviewers who said they switched from another vendor's product.

Losing to

Based on reviewers of other products who said they switched from AppsFlyer.

Key stats

-98.9%

#2

8

Mid-Market

2011

1,577

San Francisco, CA

$2.1M

Adoption by company size

SegmentShare of reviews
Small Business30.5%
Mid-Market42.0%
Enterprise27.5%

Quarterly history

QuarterTotal reviewsAvg. rating
2024 Q4234.4
2025 Q1124.5
2025 Q294.4
2025 Q3374.8
2025 Q494.4
2026 Q164.7
2026 Q2904.4
2026 Q310.0