AppsFlyer vs. Branch
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | AppsFlyer | Branch |
|---|---|---|
| Avg. rating | 4.5 | 4.3 |
| Total reviews | 780 | 464 |
| Review growth (QoQ) | -98.9% | +33.3% |
| Products on G2 | 1 | 1 |
| Categories covered | 8 | 3 |
| Best category rank | #2 in Mobile App Optimization | #5 in Mobile Attribution |
| Small Business | 30.5% | 41.5% |
| Mid-Market | 42.0% | 33.7% |
| Enterprise | 27.5% | 24.8% |