G2 Vendor Directory

Upsales Sales and Marketing Platform vs. Salesforce Marketing Cloud

A side-by-side comparison based on G2 review data.

MetricUpsales Sales and Marketing Platform

by Upsales

Salesforce Marketing Cloud

by Salesforce

Overall rating4.54.0
Review count1814,850
Ease of use9.07.9
Ease of setup8.67.7
Quality of support9.08.0
Meets requirements8.78.4
NPS6433.740991
Small Business71.5%28.9%
Mid-Market24.0%46.9%
Enterprise4.5%24.2%
Total page views2275,950
Total LLM citations66036,272

Upsales Sales and Marketing Platform

Upsales helps B2B companies find new leads and win more deals. Our customers increase sales by 22% in the first year using our revenue growth platform 🚀 Our products: - Sales & CRM - Marketing Automation - Company Data Hub - Revenue & Order Management - Revenue Analytics - Customer Support & Project Management

Pros

  • Lead Management
  • Ease of Use
  • Marketing Automation
  • User-Friendly Interface
  • Integrations
  • User-Friendly

Salesforce Marketing Cloud

Agentforce Marketing is Salesforce’s marketing solution for the Agentic Enterprise. AI agents help marketers plan, create, optimize, and orchestrate adaptive customer experiences across every channel and interaction. Built on the world’s #1 CDP, Agentforce Marketing connects data, AI, automation, and engagement into one deeply unified platform for B2B and B2C marketing. Agentforce Marketing is part of Marketing Cloud. It’s the next evolution of marketing orchestration where humans and AI agents work together to grow customer relationships and revenue.

Pros

  • Ease of Use
  • Automation
  • Integrations
  • Email Marketing
  • Features
  • Personalization