G2 Vendor Directory

The Trade Desk vs. illumin

A side-by-side comparison based on G2 review data.

MetricThe Trade Desk

by The Trade Desk

illumin

by illumin

Overall rating4.44.3
Review count191157
Ease of use8.48.3
Ease of setup8.58.3
Quality of support9.09.2
Meets requirements8.88.4
NPS54.34782650
Small Business33.2%60.7%
Mid-Market43.3%30.0%
Enterprise23.5%9.3%
Total page views1,8391,010
Total LLM citations18,2292,294

The Trade Desk

The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second.

Pros

  • Features
  • Ease of Use
  • Audience Targeting
  • Targeting
  • Customer Support
  • Campaign Management

illumin

illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open web, illumin lets brands and agencies seamlessly plan, build, and execute campaigns across the entire marketing funnel, connecting programmatic channels, email, and social media within a single platform. Headquartered in Toronto, Canada, illumin serves clients across North America, Latin America, and Europe. For more information, visit illumin.com.

Pros

  • Ease of Use
  • Features
  • Team Helpfulness
  • Customer Support
  • Campaign Management
  • Setup Ease