Surfer vs. Semrush
A side-by-side comparison based on G2 review data.
| Metric | Surfer | Semrush |
|---|---|---|
| Overall rating | 4.8 | 4.4 |
| Review count | 546 | 4,293 |
| Ease of use | 9.4 | 8.5 |
| Ease of setup | 9.5 | 8.8 |
| Quality of support | 9.5 | 8.7 |
| Meets requirements | 9.4 | 8.9 |
| NPS | 86.866792 | 64.381271 |
| Small Business | 92.9% | 64.4% |
| Mid-Market | 6.3% | 29.1% |
| Enterprise | 0.8% | 6.5% |
| Total page views | 1,526 | 13,335 |
| Total LLM citations | 16,624 | 122,903 |
Surfer
Positive Surfer is an AI Visibility Platform that helps marketing teams become the definitive answer wherever their buyers search — across Google and AI search. It combines data, research-backed optimization, and a user-friendly workflow to grow brand visibility through content where buying decisions start to form. Surfer is used by in-house marketing teams, content marketers, SEO specialists, and agencies around the world to track, plan, write, and optimize content that gets ranked and cited by both search engines and LLMs.
- Content Creation
- SEO Optimization
- Ease of Use
- SEO Improvement
- Time Saving
- User-Friendly
Semrush
Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape.
- Features
- Ease of Use
- Keyword Research
- Helpful
- SEO Optimization
- SEO Tools