G2 Vendor Directory

Surfer vs. MarketMuse

A side-by-side comparison based on G2 review data.

MetricSurfer

by Surfer

MarketMuse

by Siteimprove

Overall rating4.84.6
Review count546216
Ease of use9.48.9
Ease of setup9.58.8
Quality of support9.59.2
Meets requirements9.49.2
NPS86.86679276.415094
Small Business92.9%72.1%
Mid-Market6.3%24.2%
Enterprise0.8%3.7%
Total page views1,526492
Total LLM citations16,62416,419

Surfer

Positive Surfer is an AI Visibility Platform that helps marketing teams become the definitive answer wherever their buyers search — across Google and AI search. It combines data, research-backed optimization, and a user-friendly workflow to grow brand visibility through content where buying decisions start to form. Surfer is used by in-house marketing teams, content marketers, SEO specialists, and agencies around the world to track, plan, write, and optimize content that gets ranked and cited by both search engines and LLMs.

Pros

  • Content Creation
  • SEO Optimization
  • Ease of Use
  • SEO Improvement
  • Time Saving
  • User-Friendly

MarketMuse

MarketMuse by Siteimprove accelerates content creation, reinventing how marketers improve organic search rankings, drive expertise in their industry and impact revenue. MarketMuse Suite, an AI-powered Content Intelligence and Strategy Platform, analyzes millions of articles on demand, uncovering gaps and opportunities to empower marketers to craft high-quality content their audience loves and search engines reward. Schedule a customized demo today at https://www.marketmuse.com/book-demo/

Pros

  • Features
  • Topic Discovery
  • Ease of Use
  • SEO Knowledge
  • Keyword Research
  • Time-saving