G2 Vendor Directory

Surefire CRM vs. ActiveCampaign

A side-by-side comparison based on G2 review data.

MetricSurefire CRM

by Intercontinental Exchange

ActiveCampaign

by ActiveCampaign

Overall rating4.04.4
Review count2014,827
Ease of use7.18.5
Ease of setup7.58.3
Quality of support7.78.7
Meets requirements8.28.9
NPS3563.188467
Small Business20.0%92.0%
Mid-Market75.0%7.1%
Enterprise5.0%0.9%
Total page views8912,380
Total LLM citations659171,147

Surefire CRM

From individuals to enterprise lenders, Surefire CRM helps thousands of mortgage lenders and mortgage loan officers win new business, earn repeat business and gain referral business with intuitive, “set it and forget it” workflows and award-winning content that inspires emotional connections with customers.

Pros

    ActiveCampaign

    ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step.

    Pros

    • Ease of Use
    • Automation
    • Automations
    • Automation Features
    • Features
    • Email Marketing