G2 Vendor Directory

Squid vs. GTM Workspace - Powered by ZoomInfo

A side-by-side comparison based on G2 review data.

MetricSquid

by Squid

GTM Workspace - Powered by ZoomInfo

by ZoomInfo

Overall rating4.84.5
Review count149,207
Ease of use9.79.0
Ease of setup9.79.0
Quality of support10.08.8
Meets requirements9.88.9
NPS85.71428665.402632
Small Business100.0%26.0%
Mid-Market0.0%48.2%
Enterprise0.0%25.8%
Total page views15712,621
Total LLM citations18122,702

Squid

Squid is a visitor intelligence and engagement platform that helps you turn website traffic into qualified leads - without the guesswork. Built for marketers, founders, and growth teams, Squid gives you person-level visitor identification, clean behavioral analytics, and conversion insights all in one place. See exactly who’s on your site, what they’re doing, and how to reach them - whether they’ve filled out a form or not.

Pros

  • Customer Support
  • Insights
  • Ease of Use
  • Helpful
  • Easy Setup
  • Analytics

GTM Workspace - Powered by ZoomInfo

Note: GTM Workspace is the upgraded version of ZoomInfo Sales and ZoomInfo Copilot. GTM Workspace is a unified sales execution platform that empowers account executives and account managers to run their entire book of business from a single workspace. By bringing together CRM data, ZoomInfo intelligence, engagement history, and buying signals into one consolidated view, GTM Workspace eliminates the constant context-switching that prevents sellers from doing their best work.

Pros

  • Contact Information
  • Ease of Use
  • Data Accuracy
  • Features
  • Lead Generation
  • Helpful