G2 Vendor Directory

Shelf vs. Guru

A side-by-side comparison based on G2 review data.

MetricShelf

by Shelf

Guru

by Guru

Overall rating4.74.7
Review count1412,343
Ease of use9.59.4
Ease of setup9.69.4
Quality of support9.79.5
Meets requirements9.39.4
NPS83.70370482.835821
Small Business14.9%13.9%
Mid-Market56.7%56.6%
Enterprise28.4%29.5%
Total page views4306,409
Total LLM citations2,48235,704

Shelf

Shelf is the AI Data Layer for trusted enterprise AI and better answers for people. Shelf translates fragmented enterprise knowledge, documents, and files - together with the business context and logic that give them meaning - into a reusable AI data model. By embedding company-specific terminology, relationships, policies, and operating rules, Shelf gives AI agents the context to reason accurately and act with confidence. Enterprise governance and continuous quality assurance keep knowledge current, consistent, and accessible to the right people and agents.

Pros

  • Ease of Use
  • Time-saving
  • Visibility
  • AI Technology
  • AI Features
  • Layout Organization

Guru

Guru is the AI Source of Truth for your company—an AI knowledge platform that connects everything your teams know, makes it accessible everywhere you work, and keeps it accurate automatically. Guru unifies your company’s apps, chats, and docs into one governed knowledge layer, delivering cited, permission-aware answers, chat, and research across Slack, Teams, your browser, or even other AIs like ChatGPT and Claude. Every answer is grounded in verified knowledge, with built-in verification and lineage to ensure trust, compliance, and confidence at scale. Connect your knowledge.

Pros

  • Ease of Use
  • Helpful
  • Comprehensive Information
  • Easy Access
  • Information Accuracy
  • Efficiency