G2 Vendor Directory

Shape Software vs. CTM

A side-by-side comparison based on G2 review data.

MetricShape Software

by Shape Software

CTM

by CTM

Overall rating4.54.5
Review count65761
Ease of use9.48.8
Ease of setup8.18.6
Quality of support9.39.2
Meets requirements9.19.2
NPS77.96610270.701513
Small Business60.9%66.4%
Mid-Market35.9%30.1%
Enterprise3.1%3.5%
Total page views3333,966
Total LLM citations1,6784,007

Shape Software

Shape is purpose-built sales and marketing automation software that comes with pre-built features that can be configured for any business. The easy-to-use interface empowers your teams and consolidates all aspects of your business in one AI platform. Shape Software provides a collaborative space for your teams to stay aligned and efficient in everything they do, whether it's streamlining your sales pipeline, engaging more prospects with marketing sequences and digital ads, nurturing customer relationships, communicating seamlessly, or tracking projects.

Pros

  • Email Marketing
  • Lead Management
  • Features
  • Feature Rich
  • Email Campaigns
  • Landing Pages

CTM

CTM helps businesses turn everyday conversations into growth. Trusted by more than 100,000 users worldwide, including leading brands like Tinuiti, Morgan & Morgan, Tutor Doctor, and ServiceMaster, CTM connects marketing performance to revenue outcomes, giving teams the clarity to see which campaigns drive conversions and the insight to optimize every customer touchpoint. The result: more efficient lead handling, higher conversion rates, and improved ROI.

Pros

  • Customer Support
  • Ease of Use
  • Helpful
  • Call Tracking
  • Features
  • Integrations