G2 Vendor Directory

Semrush vs. Yext

A side-by-side comparison based on G2 review data.

MetricSemrush

by Adobe

Yext

by Yext

Overall rating4.44.4
Review count4,2931,124
Ease of use8.58.7
Ease of setup8.88.6
Quality of support8.78.7
Meets requirements8.98.9
NPS64.38127157.470211
Small Business64.4%29.7%
Mid-Market29.1%31.4%
Enterprise6.5%38.9%
Total page views13,3353,529
Total LLM citations122,90328,858

Semrush

Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape.

Pros

  • Features
  • Ease of Use
  • Keyword Research
  • Helpful
  • SEO Optimization
  • SEO Tools

Yext

Yext — Enterprise Agentic Marketing Platform Yext is the enterprise agentic marketing platform for multi-location brands that need to win across both AI and traditional search. AI is reshaping how customers discover brands. They're not just searching Google. They're asking ChatGPT, Gemini, Perplexity, and Grok — and the brands that show up in those responses are the ones with verified, structured data distributed to the right places. Yext is built to make that happen at enterprise scale. What Yext does Yext delivers three core capabilities from one platform.

Pros

  • Ease of Use
  • Helpful
  • Centralized Management
  • Customer Support
  • Features
  • Review Management