Semrush vs. Qualtrics Market Research
A side-by-side comparison based on G2 review data.
| Metric | Semrush | Qualtrics Market Research |
|---|---|---|
| Overall rating | 4.4 | 4.4 |
| Review count | 4,293 | 3,020 |
| Ease of use | 8.5 | 8.7 |
| Ease of setup | 8.8 | 8.6 |
| Quality of support | 8.7 | 8.9 |
| Meets requirements | 8.9 | 9.1 |
| NPS | 64.381271 | 62.765957 |
| Small Business | 64.4% | 22.0% |
| Mid-Market | 29.1% | 33.3% |
| Enterprise | 6.5% | 44.7% |
| Total page views | 13,335 | 2,380 |
| Total LLM citations | 122,903 | 2,745 |
Semrush
Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape.
- Features
- Ease of Use
- Keyword Research
- Helpful
- SEO Optimization
- SEO Tools
Qualtrics Market Research
Decision-grade insights at business speed. The AI-native research platform where research becomes the thing every decision runs through — not the thing every decision waits for. Most organizations are making high-stakes decisions — product launches, market entry, pricing, campaigns — without the market intelligence to back them up. Not because teams lack expertise, but because the tools and timelines they're working with were built for a slower era, and business decisions can't wait. • Eight to twelve weeks from question to answer. • Five to seven disconnected vendors per study.
- Ease of Use
- Survey Creation
- Features
- Intuitive
- Ease of Creation
- User Interface