G2 Vendor Directory

Semrush vs. Qualtrics Market Research

A side-by-side comparison based on G2 review data.

MetricSemrush

by Adobe

Qualtrics Market Research

by Qualtrics

Overall rating4.44.4
Review count4,2933,020
Ease of use8.58.7
Ease of setup8.88.6
Quality of support8.78.9
Meets requirements8.99.1
NPS64.38127162.765957
Small Business64.4%22.0%
Mid-Market29.1%33.3%
Enterprise6.5%44.7%
Total page views13,3352,380
Total LLM citations122,9032,745

Semrush

Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape.

Pros

  • Features
  • Ease of Use
  • Keyword Research
  • Helpful
  • SEO Optimization
  • SEO Tools

Qualtrics Market Research

Decision-grade insights at business speed. The AI-native research platform where research becomes the thing every decision runs through — not the thing every decision waits for. Most organizations are making high-stakes decisions — product launches, market entry, pricing, campaigns — without the market intelligence to back them up. Not because teams lack expertise, but because the tools and timelines they're working with were built for a slower era, and business decisions can't wait. • Eight to twelve weeks from question to answer. • Five to seven disconnected vendors per study.

Pros

  • Ease of Use
  • Survey Creation
  • Features
  • Intuitive
  • Ease of Creation
  • User Interface