Semrush vs. Perplexity
A side-by-side comparison based on G2 review data.
| Metric | Semrush | Perplexity |
|---|---|---|
| Overall rating | 4.4 | 4.4 |
| Review count | 4,293 | 364 |
| Ease of use | 8.5 | 9.3 |
| Ease of setup | 8.8 | 9.5 |
| Quality of support | 8.7 | 8.5 |
| Meets requirements | 8.9 | 8.7 |
| NPS | 64.381271 | 65.564738 |
| Small Business | 64.4% | 67.2% |
| Mid-Market | 29.1% | 20.6% |
| Enterprise | 6.5% | 12.2% |
| Total page views | 13,335 | 4,060 |
| Total LLM citations | 122,903 | 39,271 |
Semrush
Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape.
- Features
- Ease of Use
- Keyword Research
- Helpful
- SEO Optimization
- SEO Tools
Perplexity
Perplexity is an AI-powered search engine designed to transform how users discover and interact with information. By processing user queries through advanced language models, it delivers concise, conversational answers backed by verifiable sources. Each response includes citations and links to original content, enabling users to verify information and delve deeper into topics. This approach streamlines the search experience, moving beyond traditional search engines that present numerous links for users to sift through.
- Ease of Use
- Useful
- Helpful
- Easy Setup
- Features
- Ease of Access