G2 Vendor Directory

Semrush vs. GTM Workspace - Powered by ZoomInfo

A side-by-side comparison based on G2 review data.

MetricSemrush

by Adobe

GTM Workspace - Powered by ZoomInfo

by ZoomInfo

Overall rating4.44.5
Review count4,2939,207
Ease of use8.59.0
Ease of setup8.89.0
Quality of support8.78.8
Meets requirements8.98.9
NPS64.38127165.402632
Small Business64.4%26.0%
Mid-Market29.1%48.2%
Enterprise6.5%25.8%
Total page views13,33512,621
Total LLM citations122,90322,702

Semrush

Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape.

Pros

  • Features
  • Ease of Use
  • Keyword Research
  • Helpful
  • SEO Optimization
  • SEO Tools

GTM Workspace - Powered by ZoomInfo

Note: GTM Workspace is the upgraded version of ZoomInfo Sales and ZoomInfo Copilot. GTM Workspace is a unified sales execution platform that empowers account executives and account managers to run their entire book of business from a single workspace. By bringing together CRM data, ZoomInfo intelligence, engagement history, and buying signals into one consolidated view, GTM Workspace eliminates the constant context-switching that prevents sellers from doing their best work.

Pros

  • Contact Information
  • Ease of Use
  • Data Accuracy
  • Features
  • Lead Generation
  • Helpful