Semrush vs. Crayon
A side-by-side comparison based on G2 review data.
| Metric | Semrush | Crayon |
|---|---|---|
| Overall rating | 4.4 | 4.6 |
| Review count | 4,293 | 386 |
| Ease of use | 8.5 | 9.1 |
| Ease of setup | 8.8 | 9.2 |
| Quality of support | 8.7 | 9.6 |
| Meets requirements | 8.9 | 9.0 |
| NPS | 64.381271 | 74.352332 |
| Small Business | 64.4% | 8.3% |
| Mid-Market | 29.1% | 61.7% |
| Enterprise | 6.5% | 29.9% |
| Total page views | 13,335 | 1,468 |
| Total LLM citations | 122,903 | 16,882 |
Semrush
Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape.
- Features
- Ease of Use
- Keyword Research
- Helpful
- SEO Optimization
- SEO Tools
Crayon
Crayon is the Competitive Enablement Platform that helps revenue teams win more competitive deals by preparing sellers for the moments that determine outcomes. Every deal is made up of competitive moments — how a rep handles an objection, positions against a competitor, or follows up with differentiated messaging. Crayon helps teams define how to win in those moments and deliver that guidance directly within seller workflows.
- Competitor Analysis
- Competitor Insights
- Integrations
- Insights
- Communication
- Competitive Intelligence