Crayon
Reviews
Star rating
Rank in Website Change Monitoring
Pros and cons
Pros
- Competitor Analysis
- Competitor Insights
- Integrations
- Insights
- Communication
- Competitive Intelligence
Cons
- Poor Integration
Traffic & LLM citations
Source: G2 review data
Winning from
Losing to
Key stats
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 8.3% |
| Mid-Market | 61.7% |
| Enterprise | 29.9% |
Quarterly history
| Quarter | Reviews | Star rating |
|---|---|---|
| 2025 Q1 | 2 | 5.0 |
| 2025 Q3 | 3 | 4.5 |
| 2025 Q4 | 1 | 4.5 |
Satisfaction ratings
What reviewers say
Director of Competitive Intelligence
“The Sparks functionality is pretty nice. Does a decent job at contextualizing intelligence. Crayon is also known for their website update tracking tool. This is a very competitive feature.”
Seamless Competitive Analysis tool with Intuitive AI
“I love Crayon's awesome UI. It integrates smoothly with my sales execution tool, Outreach.io, making it easy to access information right from where I work every day. The interface is great and easy to use, while its AI capabilities are strong. Crayon is AI Native and offers a use”
Crayon provides the foundation for a cross-functional CI program!
“I've been using Crayon now for a little over two years and absolutely love it! What started as simple enablement with battlecards has transformed into a cross-functional competitive program across an organization with 1,500+ employees across multiple functions. We've started to u”