SAP Engagement Cloud (formerly SAP Emarsys) vs. Zeta Marketing Platform
A side-by-side comparison based on G2 review data.
| Metric | SAP Engagement Cloud (formerly SAP Emarsys) | Zeta Marketing Platform |
|---|---|---|
| Overall rating | 4.2 | 4.0 |
| Review count | 666 | 117 |
| Ease of use | 8.4 | 8.0 |
| Ease of setup | 7.6 | 7.9 |
| Quality of support | 8.6 | 8.2 |
| Meets requirements | 8.5 | 8.2 |
| NPS | 45.9375 | 31.578947 |
| Small Business | 24.1% | 16.5% |
| Mid-Market | 53.1% | 45.2% |
| Enterprise | 22.8% | 38.3% |
| Total page views | 1,440 | 1,324 |
| Total LLM citations | 5,039 | 15,082 |
SAP Engagement Cloud (formerly SAP Emarsys)
SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth.
- Ease of Use
- Automation
- Features
- Helpful
- Personalization
- Intuitive
Zeta Marketing Platform
Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI.
- Ease of Use
- Customer Support
- Features
- Helpful
- Performance Results
- User Interface