SAP Engagement Cloud (formerly SAP Emarsys) vs. Optimove (formely Kumulos)
A side-by-side comparison based on G2 review data.
| Metric | SAP Engagement Cloud (formerly SAP Emarsys) | Optimove (formely Kumulos) |
|---|---|---|
| Overall rating | 4.2 | 4.8 |
| Review count | 666 | 30 |
| Ease of use | 8.4 | 8.5 |
| Ease of setup | 7.6 | 9.5 |
| Quality of support | 8.6 | 9.6 |
| Meets requirements | 8.5 | 9.2 |
| NPS | 45.9375 | 86.206897 |
| Small Business | 24.1% | 60.0% |
| Mid-Market | 53.1% | 26.7% |
| Enterprise | 22.8% | 13.3% |
| Total page views | 1,440 | 28 |
| Total LLM citations | 5,039 | 11 |
SAP Engagement Cloud (formerly SAP Emarsys)
SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth.
- Ease of Use
- Automation
- Features
- Helpful
- Personalization
- Intuitive
Optimove (formely Kumulos)
With Kumulos, marketing teams can quickly create personalized journeys that users love, turbocharging mobile app engagement and creating vocal brand advocates for life. We put your team back in the driving seat, providing them with all of the powerful marketing tools they need for greater control, faster growth and measurable results. The Kumulos toolkit includes Mobile and Web Push Notifications, In-App Messaging, Deferred Deep Linking, Web-to-App Banners, Geo-fencing and Proximity Marketing, App Store Optimization, mBaaS and Crash Reporting - and so much more!