Roku OneView (formerly Dataxu) vs. Lotame Spherical Platform
A side-by-side comparison based on G2 review data.
| Metric | Roku OneView (formerly Dataxu) | Lotame Spherical Platform |
|---|---|---|
| Overall rating | 3.8 | 4.3 |
| Review count | 86 | 117 |
| Ease of use | 7.5 | 8.8 |
| Ease of setup | 7.4 | 8.6 |
| Quality of support | 8.6 | 9.3 |
| Meets requirements | 8.0 | 8.6 |
| NPS | 8.235294 | 59.292035 |
| Small Business | 31.8% | 29.9% |
| Mid-Market | 41.2% | 56.4% |
| Enterprise | 27.1% | 13.7% |
| Total page views | 152 | 102 |
| Total LLM citations | 712 | 579 |
Roku OneView (formerly Dataxu)
A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to advertise. Advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place, and can reach four in five homes in America with OneView Ad Platform.
Lotame Spherical Platform
Spherical data collaboration platform (DCP) makes it smarter, faster, and easier to enrich customer data, get deep consumer insights, and create data-empowered audiences that beat advertising KPIs. Propel your business beyond the competition with operational efficiencies and benchmark-beating outcomes.