Roku OneView (formerly Dataxu) vs. Adobe Audience Manager
A side-by-side comparison based on G2 review data.
| Metric | Roku OneView (formerly Dataxu) | Adobe Audience Manager |
|---|---|---|
| Overall rating | 3.8 | 4.0 |
| Review count | 86 | 28 |
| Ease of use | 7.5 | 7.9 |
| Ease of setup | 7.4 | 7.8 |
| Quality of support | 8.6 | 7.9 |
| Meets requirements | 8.0 | 8.5 |
| NPS | 8.235294 | 32 |
| Small Business | 31.8% | 21.4% |
| Mid-Market | 41.2% | 10.7% |
| Enterprise | 27.1% | 67.9% |
| Total page views | 152 | 130 |
| Total LLM citations | 712 | 431 |
Roku OneView (formerly Dataxu)
A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to advertise. Advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place, and can reach four in five homes in America with OneView Ad Platform.
Adobe Audience Manager
Adobe Audience Manager is the DMP offering within the Adobe Marketing Cloud, and the leading DMP in the market according to the latest report from Forrester. With Adobe Audience Manager, marketers (publishers and advertisers) can build unique audience profiles and view them holistically (360 customer view) across all business units. Key features include integration of online and offline data from every imaginable source (1st, 2nd, and 3rd party data) to deliver a unified view of audiences to targeting and personalization platforms – website, search, and display.