G2 Vendor Directory

Rokt mParticle vs. TrustArc

A side-by-side comparison based on G2 review data.

MetricRokt mParticle

by ROKT

TrustArc

by TrustArc

Overall rating4.44.2
Review count175345
Ease of use8.58.5
Ease of setup8.28.4
Quality of support8.98.9
Meets requirements8.48.9
NPS58.28571443.274854
Small Business26.9%14.8%
Mid-Market53.1%37.8%
Enterprise20.0%47.4%
Total page views4604,432
Total LLM citations11019,350

Rokt mParticle

Rokt mParticle is an enterprise customer data platform (CDP), a Performance Engine that turns customer data into audiences, actions, and measurable growth. It combines a trusted hybrid data foundation with agentic and predictive intelligence so marketers can make smarter decisions, move from strategy to activation faster, and drive stronger outcomes.

Pros

  • Ease of Use
  • Insights
  • User Interface
  • Reporting
  • Features
  • Easy Integrations

TrustArc

TrustArc is the privacy intelligence platform that enables organizations to understand, manage, and prove data privacy across their business. TrustArc brings consent, governance, and assurance together in one platform, giving teams the knowledge and technology to understand what data they have, which vendors and laws apply, and how people can exercise their privacy rights.

Pros

  • Ease of Use
  • Customer Support
  • Data Privacy
  • Helpful
  • Compliance
  • Regulatory Compliance