G2 Vendor Directory

Refiner vs. Qualtrics Market Research

A side-by-side comparison based on G2 review data.

MetricRefiner

by Refiner SASU

Qualtrics Market Research

by Qualtrics

Overall rating4.64.4
Review count263,020
Ease of use9.38.7
Ease of setup8.98.6
Quality of support9.28.9
Meets requirements9.19.1
NPS76.92307762.765957
Small Business54.2%22.0%
Mid-Market33.3%33.3%
Enterprise12.5%44.7%
Total page views1182,380
Total LLM citations3222,745

Refiner

In-product survey platform for web & mobile apps. Customize every aspect - design, targeting, logic - to get 4x higher response rates than clunky alternatives. Launch NPS, CES, CSAT, PMF surveys with advanced segmentation and 15+ integrations. Transform survey results into market-leading products and better customer retention.

Pros

  • Ease of Use
  • Easy Integrations
  • Easy Setup
  • Setup Ease
  • Time-saving
  • Integrations

Qualtrics Market Research

Decision-grade insights at business speed. The AI-native research platform where research becomes the thing every decision runs through — not the thing every decision waits for. Most organizations are making high-stakes decisions — product launches, market entry, pricing, campaigns — without the market intelligence to back them up. Not because teams lack expertise, but because the tools and timelines they're working with were built for a slower era, and business decisions can't wait. • Eight to twelve weeks from question to answer. • Five to seven disconnected vendors per study.

Pros

  • Ease of Use
  • Survey Creation
  • Features
  • Intuitive
  • Ease of Creation
  • User Interface