G2 Vendor Directory

ReferenceEdge vs. Referral Factory

A side-by-side comparison based on G2 review data.

MetricReferenceEdge

by Point of Reference

Referral Factory

by Referral Factory B.V

Overall rating4.64.8
Review count52192
Ease of use8.89.6
Ease of setup8.59.5
Quality of support9.89.7
Meets requirements9.29.4
NPS80.76923190.052356
Small Business3.9%78.8%
Mid-Market21.6%17.5%
Enterprise74.5%3.7%
Total page views364472
Total LLM citations9012,687

ReferenceEdge

ReferenceEdge is a Salesforce-native customer advocacy platform that helps B2B organizations find, engage, and intelligently mobilize customer advocates to support sales, marketing, retention, and growth. ReferenceEdge creates a trusted, centralized foundation for advocate profiles, preferences, availability, activity, customer stories, reference requests, nominations, and program outcomes.

Pros

  • Customer Support
  • Ease of Use
  • Tracking Efficiency
  • Review Management
  • Helpful
  • Integrations

Referral Factory

Referral Factory is referral marketing software for mid-market companies, enterprise teams and multi-location businesses that need to launch, manage and scale customer referral programs. Marketing and growth teams can run fully white-labelled referral programs without relying on ongoing development resources, while technical teams can connect referral data to existing systems through integrations, APIs and webhooks.

Pros

  • Ease of Use
  • Easy Setup
  • Referral Programs
  • Setup Ease
  • Customer Support
  • Integrations