G2 Vendor Directory

RB2B vs. Squid

A side-by-side comparison based on G2 review data.

MetricRB2B

by Retention.com

Squid

by Squid

Overall rating4.54.8
Review count28414
Ease of use9.59.7
Ease of setup9.49.7
Quality of support9.110.0
Meets requirements8.99.8
NPS67.84452385.714286
Small Business66.9%100.0%
Mid-Market31.6%0.0%
Enterprise1.5%0.0%
Total page views1,295157
Total LLM citations8,091181

RB2B

Retention.com B2B is a Person-Level Website Visitor Identification tool that identifies the decision makers visiting your website, down to their LinkedIn profile, business email and full name. We push your website visitor profiles directly to slack in real-time so that you can target your most influential prospects instantly.

Pros

  • Easy Setup
  • Ease of Use
  • Insights
  • Easy Integrations
  • Lead Generation
  • LinkedIn Integration

Squid

Squid is a visitor intelligence and engagement platform that helps you turn website traffic into qualified leads - without the guesswork. Built for marketers, founders, and growth teams, Squid gives you person-level visitor identification, clean behavioral analytics, and conversion insights all in one place. See exactly who’s on your site, what they’re doing, and how to reach them - whether they’ve filled out a form or not.

Pros

  • Customer Support
  • Insights
  • Ease of Use
  • Helpful
  • Easy Setup
  • Analytics