G2 Vendor Directory

RB2B vs. AdRoll ABM (Formerly RollWorks)

A side-by-side comparison based on G2 review data.

MetricRB2B

by Retention.com

AdRoll ABM (Formerly RollWorks)

by NextRoll

Overall rating4.54.3
Review count284660
Ease of use9.58.7
Ease of setup9.48.6
Quality of support9.19.1
Meets requirements8.98.6
NPS67.84452349.467275
Small Business66.9%27.4%
Mid-Market31.6%57.9%
Enterprise1.5%14.7%
Total page views1,2951,457
Total LLM citations8,0919,026

RB2B

Retention.com B2B is a Person-Level Website Visitor Identification tool that identifies the decision makers visiting your website, down to their LinkedIn profile, business email and full name. We push your website visitor profiles directly to slack in real-time so that you can target your most influential prospects instantly.

Pros

  • Easy Setup
  • Ease of Use
  • Insights
  • Easy Integrations
  • Lead Generation
  • LinkedIn Integration

AdRoll ABM (Formerly RollWorks)

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals.

Pros

  • Ease of Use
  • Audience Targeting
  • Targeting
  • Intent Data
  • Customer Support
  • Helpful