G2 Vendor Directory

RB2B vs. Act-On

A side-by-side comparison based on G2 review data.

MetricRB2B

by Retention.com

Act-On

by Act-On Software

Overall rating4.54.1
Review count2841,071
Ease of use9.58.3
Ease of setup9.48.0
Quality of support9.18.9
Meets requirements8.98.4
NPS67.84452341.456311
Small Business66.9%39.0%
Mid-Market31.6%49.4%
Enterprise1.5%11.6%
Total page views1,295974
Total LLM citations8,0914,432

RB2B

Retention.com B2B is a Person-Level Website Visitor Identification tool that identifies the decision makers visiting your website, down to their LinkedIn profile, business email and full name. We push your website visitor profiles directly to slack in real-time so that you can target your most influential prospects instantly.

Pros

  • Easy Setup
  • Ease of Use
  • Insights
  • Easy Integrations
  • Lead Generation
  • LinkedIn Integration

Act-On

Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features.

Pros

  • Ease of Use
  • Customer Support
  • Email Marketing
  • Email Management
  • Integrations
  • Helpful