Backstory vs. Upland RO Innovation
A side-by-side comparison based on G2 review data.
| Metric | Backstory | Upland RO Innovation |
|---|---|---|
| Overall rating | 4.5 | 4.1 |
| Review count | 630 | 19 |
| Ease of use | 9.0 | 7.9 |
| Ease of setup | 8.6 | 7.4 |
| Quality of support | 9.2 | 8.7 |
| Meets requirements | 8.9 | 7.8 |
| NPS | 67.710049 | 36.842105 |
| Small Business | 10.7% | 5.3% |
| Mid-Market | 35.0% | 36.8% |
| Enterprise | 54.4% | 57.9% |
| Total page views | 1,018 | 54 |
| Total LLM citations | 2,775 | 64 |
Backstory
Backstory (formerly People.ai) is the Revenue Answers Platform for GTM leaders. Revenue leaders ask the same questions every day: Is this deal real? Where's my risk? What do I focus on next? Backstory gives you straight answers - grounded in 100% of actual revenue activity, not CRM guesses. With more than a decade of training AI models on billions of sales interactions, Backstory connects every signal to the right accounts and opportunities and delivers answers where you already work - whether that's your CRM, Claude, Copilot, or other AI tools you already use.
- Helpful
- Customer Support
- Ease of Use
- Intuitive
- Easy Setup
- Customization
Upland RO Innovation
Upland RO Innovation is customer reference management software for companies that win. The platform enables businesses to automatically serve up the best customer references, when they’re needed, use AI to leverage intelligence from Sales Wins, and track the impact of references on sales. With integrations to CRM systems like Salesforce, Microsoft Dynamics, and HubSpot, RO Innovation makes it easy to find customer references and testimonials to help sales teams close deals, faster.