G2 Vendor Directory

Pencil vs. Constant Contact

A side-by-side comparison based on G2 review data.

MetricPencil

by Pencil

Constant Contact

by Constant Contact

Overall rating4.74.1
Review count167,625
Ease of use9.08.7
Ease of setup9.28.8
Quality of support9.98.5
Meets requirements9.18.7
NPS81.2536.489419
Small Business75.0%70.8%
Mid-Market18.8%22.7%
Enterprise6.3%6.5%
Total page views3746,083
Total LLM citations8,89025,562

Pencil

Pencil is the enterprise agentic marketing OS. It is the only platform covering the full marketing workflow, from brief to results, with AI agents at every step. Built for enterprise marketing teams, Pencil replaces fragmented tool stacks with a single operating system where every step lives in one place: insights, briefing, planning, creation, adaptation, approval, deployment, activation, analysis, optimisation, and reporting. AI agents handle the repetitive production work while humans stay on strategy, creative direction, and sign-off.

Pros

  • AI Technology

Constant Contact

Go from prompt to progress with the new Constant Contact Make your business impossible to miss with AI-powered email, social, SMS, and more that drive real growth. Whether you're building your brand from the ground up or managing your marketing across teams, locations, and accounts, we have everything you need to get your business seen. Build in one spot: Describe the marketing assets you want, have them made for you, then customize and review — all in one conversation.

Pros

  • Ease of Use
  • Easy Creation
  • Email Marketing
  • Simple
  • Helpful
  • User-Friendly