G2 Vendor Directory

OptinMonster vs. ActiveCampaign

A side-by-side comparison based on G2 review data.

MetricOptinMonster

by Retyp

ActiveCampaign

by ActiveCampaign

Overall rating4.34.4
Review count10814,827
Ease of use9.08.5
Ease of setup9.28.3
Quality of support8.88.7
Meets requirements8.78.9
NPS58.49056663.188467
Small Business69.2%92.0%
Mid-Market27.9%7.1%
Enterprise2.9%0.9%
Total page views32912,380
Total LLM citations1,438171,147

OptinMonster

OptinMonster is lead generation software that helps you get more email subscribers, increase sales, and grow your business. Create popups, floating bars, slide-ins, fullscreens, inlines, coupon wheels and more without needing a coder or graphic designer! WHY YOU SHOULD CHOOSE OPTINMONSTER… * Proof You Can Count On... * Used by over 1.2 websites! * Over 4 billion visitor sessions optimized every month! * 500+ Five Star Reviews on WordPress.org (and Helpscout ranked our Support in the Top 15 of all their B2B SaaS companies)! * Over 100 real-customer case studies you can copy and implement!

Pros

  • Ease of Use
  • Features
  • Easy Setup
  • Implementation Ease
  • Easy Implementation
  • Effectiveness

ActiveCampaign

ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step.

Pros

  • Ease of Use
  • Automation
  • Automations
  • Automation Features
  • Features
  • Email Marketing