G2 Vendor Directory

Opera Ads vs. The Trade Desk

A side-by-side comparison based on G2 review data.

MetricOpera Ads

by Opera

The Trade Desk

by The Trade Desk

Overall rating4.04.4
Review count16191
Ease of use9.08.4
Ease of setup9.28.5
Quality of support9.19.0
Meets requirements8.68.8
NPS31.2554.347826
Small Business62.5%33.2%
Mid-Market18.8%43.3%
Enterprise18.8%23.5%
Total page views711,839
Total LLM citations15218,229

Opera Ads

Opera Ads, the advertising platform by global web innovator Opera, powers advertising with extensive reach, user-centric engagement, and dedicated global support. It fuels monetization and user engagement through a comprehensive suite of products that includes Premium Ad Solutions, offering premium placements specific to Opera browsers, a demand-side platform (DSP) and a supply-side platform (SSP). The platform allows advertisers to leverage a vast audience across various channels, all within a brand-safe environment.

Pros

  • Ease of Use
  • Audience Targeting
  • Simple
  • Audience Reach
  • Setup Ease
  • Results Performance

The Trade Desk

The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second.

Pros

  • Features
  • Ease of Use
  • Audience Targeting
  • Targeting
  • Customer Support
  • Campaign Management