G2 Vendor Directory

Opera Ads vs. Roku OneView (formerly Dataxu)

A side-by-side comparison based on G2 review data.

MetricOpera Ads

by Opera

Roku OneView (formerly Dataxu)

by Roku

Overall rating4.03.8
Review count1686
Ease of use9.07.5
Ease of setup9.27.4
Quality of support9.18.6
Meets requirements8.68.0
NPS31.258.235294
Small Business62.5%31.8%
Mid-Market18.8%41.2%
Enterprise18.8%27.1%
Total page views71152
Total LLM citations152712

Opera Ads

Opera Ads, the advertising platform by global web innovator Opera, powers advertising with extensive reach, user-centric engagement, and dedicated global support. It fuels monetization and user engagement through a comprehensive suite of products that includes Premium Ad Solutions, offering premium placements specific to Opera browsers, a demand-side platform (DSP) and a supply-side platform (SSP). The platform allows advertisers to leverage a vast audience across various channels, all within a brand-safe environment.

Pros

  • Ease of Use
  • Audience Targeting
  • Simple
  • Audience Reach
  • Setup Ease
  • Results Performance

Roku OneView (formerly Dataxu)

A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to advertise. Advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place, and can reach four in five homes in America with OneView Ad Platform.

Pros