G2 Vendor Directory

Opera Ads vs. illumin

A side-by-side comparison based on G2 review data.

MetricOpera Ads

by Opera

illumin

by illumin

Overall rating4.04.3
Review count16157
Ease of use9.08.3
Ease of setup9.28.3
Quality of support9.19.2
Meets requirements8.68.4
NPS31.2550
Small Business62.5%60.7%
Mid-Market18.8%30.0%
Enterprise18.8%9.3%
Total page views711,010
Total LLM citations1522,294

Opera Ads

Opera Ads, the advertising platform by global web innovator Opera, powers advertising with extensive reach, user-centric engagement, and dedicated global support. It fuels monetization and user engagement through a comprehensive suite of products that includes Premium Ad Solutions, offering premium placements specific to Opera browsers, a demand-side platform (DSP) and a supply-side platform (SSP). The platform allows advertisers to leverage a vast audience across various channels, all within a brand-safe environment.

Pros

  • Ease of Use
  • Audience Targeting
  • Simple
  • Audience Reach
  • Setup Ease
  • Results Performance

illumin

illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open web, illumin lets brands and agencies seamlessly plan, build, and execute campaigns across the entire marketing funnel, connecting programmatic channels, email, and social media within a single platform. Headquartered in Toronto, Canada, illumin serves clients across North America, Latin America, and Europe. For more information, visit illumin.com.

Pros

  • Ease of Use
  • Features
  • Team Helpfulness
  • Customer Support
  • Campaign Management
  • Setup Ease