G2 Vendor Directory

Opera Ads vs. AdRoll

A side-by-side comparison based on G2 review data.

MetricOpera Ads

by Opera

AdRoll

by NextRoll

Overall rating4.04.1
Review count16807
Ease of use9.08.5
Ease of setup9.28.6
Quality of support9.18.3
Meets requirements8.68.5
NPS31.2536.989796
Small Business62.5%56.7%
Mid-Market18.8%35.5%
Enterprise18.8%7.8%
Total page views712,729
Total LLM citations15212,393

Opera Ads

Opera Ads, the advertising platform by global web innovator Opera, powers advertising with extensive reach, user-centric engagement, and dedicated global support. It fuels monetization and user engagement through a comprehensive suite of products that includes Premium Ad Solutions, offering premium placements specific to Opera browsers, a demand-side platform (DSP) and a supply-side platform (SSP). The platform allows advertisers to leverage a vast audience across various channels, all within a brand-safe environment.

Pros

  • Ease of Use
  • Audience Targeting
  • Simple
  • Audience Reach
  • Setup Ease
  • Results Performance

AdRoll

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels.

Pros

  • Ease of Use
  • Ad Management
  • Campaign Management
  • Easy Setup
  • Customer Support
  • Targeting