G2 Vendor Directory

Odoo CRM vs. ActiveCampaign

A side-by-side comparison based on G2 review data.

MetricOdoo CRM

by Odoo

ActiveCampaign

by ActiveCampaign

Overall rating4.14.4
Review count20414,827
Ease of use8.58.5
Ease of setup8.18.3
Quality of support8.18.7
Meets requirements8.68.9
NPS40.32258163.188467
Small Business69.5%92.0%
Mid-Market26.0%7.1%
Enterprise4.5%0.9%
Total page views98512,380
Total LLM citations14,983171,147

Odoo CRM

With over 5 million users, Odoo is the #1 Open Source CRM software! Odoo CRM allows sales teams to easily keep track of their top leads and opportunities. Users can personalize their sales cycle, take control of their statistics/forecasts, and even create marketing campaign automation to increase their overall sales performance. With Odoo CRM, users can get more leads than ever before. They can also follow-up on phone calls and meetings.

Pros

  • Ease of Use
  • Lead Management
  • User-Friendly
  • Easy Customization
  • Affordable
  • Easy Tracking

ActiveCampaign

ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step.

Pros

  • Ease of Use
  • Automation
  • Automations
  • Automation Features
  • Features
  • Email Marketing