NEXT vs. Qualtrics Market Research

Customers are the lifeblood of any company. And their voice—what they say, need and want—matters. NEXT is a customer intelligence platform that turns customer interaction data—from Gong, Zoom, Qualtrics, G2 and other sources—into actionable insights and automated workflows for teams in product, engineering, marketing and beyond. Using agentic AI technology with human-like accuracy, we let you bring the voice of your customers into the way you build, market, and sell your products. Launched in April 2023, NEXT is trusted by Bosch, PaperCut, Lipton, Action, and Erste Group.

Decision-grade insights at business speed. The AI-native research platform where research becomes the thing every decision runs through — not the thing every decision waits for. Most organizations are making high-stakes decisions — product launches, market entry, pricing, campaigns — without the market intelligence to back them up. Not because teams lack expertise, but because the tools and timelines they're working with were built for a slower era, and business decisions can't wait. • Eight to twelve weeks from question to answer. • Five to seven disconnected vendors per study.