G2 Vendor Directory

Moz Pro vs. Similarweb Search Intelligence

A side-by-side comparison based on G2 review data.

MetricMoz Pro

by Moz

Similarweb Search Intelligence

by Similarweb

Overall rating4.34.5
Review count608108
Ease of use8.88.8
Ease of setup9.09.2
Quality of support8.89.0
Meets requirements8.78.9
NPS52.60504264.814815
Small Business58.4%25.9%
Mid-Market33.3%45.4%
Enterprise8.3%28.7%
Total page views699278
Total LLM citations22,7762,168

Moz Pro

Moz Pro: Smarter SEO Made Simple Moz Pro is an all-in-one SEO platform designed to help you grow your online visibility, drive high-quality traffic, and make confident, data-backed decisions—without needing to be a technical SEO expert. With intuitive tools and clear reporting, Moz Pro makes it easy to manage SEO across your website, track keyword performance, analyze competitors, and identify opportunities that can directly impact your bottom line. Target the Right Keywords Use Moz’s Keyword Explorer to uncover valuable keyword opportunities based on search volume, difficulty, and intent.

Pros

  • User-Friendly
  • Keyword Research
  • Data Accuracy
  • Intuitive
  • Ease of Use
  • Detailed Reporting

Similarweb Search Intelligence

Similarweb Search Intelligence is the most reliable and comprehensive solution for search marketers looking to grow their share of traffic. Built on the same competitive, market, and audience insights trusted by top brands, our platform delivers the best search data available—helping you make smarter, data-driven decisions. Unlike other tools, Similarweb provides real-user data and SERP insights, ensuring unparalleled accuracy in keyword research, competitive benchmarking, and search trend analysis.

Pros

  • Competitor Analysis
  • Ease of Use
  • Traffic Analysis
  • Insights
  • Features
  • Keyword Research