G2 Vendor Directory

Moz Pro vs. Semrush

A side-by-side comparison based on G2 review data.

MetricMoz Pro

by Moz

Semrush

by Adobe

Overall rating4.34.4
Review count6084,293
Ease of use8.88.5
Ease of setup9.08.8
Quality of support8.88.7
Meets requirements8.78.9
NPS52.60504264.381271
Small Business58.4%64.4%
Mid-Market33.3%29.1%
Enterprise8.3%6.5%
Total page views69913,335
Total LLM citations22,776122,903

Moz Pro

Moz Pro: Smarter SEO Made Simple Moz Pro is an all-in-one SEO platform designed to help you grow your online visibility, drive high-quality traffic, and make confident, data-backed decisions—without needing to be a technical SEO expert. With intuitive tools and clear reporting, Moz Pro makes it easy to manage SEO across your website, track keyword performance, analyze competitors, and identify opportunities that can directly impact your bottom line. Target the Right Keywords Use Moz’s Keyword Explorer to uncover valuable keyword opportunities based on search volume, difficulty, and intent.

Pros

  • User-Friendly
  • Keyword Research
  • Data Accuracy
  • Intuitive
  • Ease of Use
  • Detailed Reporting

Semrush

Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape.

Pros

  • Features
  • Ease of Use
  • Keyword Research
  • Helpful
  • SEO Optimization
  • SEO Tools