Matomo vs. Semrush
A side-by-side comparison based on G2 review data.
| Metric | Matomo | Semrush |
|---|---|---|
| Overall rating | 4.2 | 4.4 |
| Review count | 96 | 4,293 |
| Ease of use | 8.3 | 8.5 |
| Ease of setup | 8.0 | 8.8 |
| Quality of support | 8.0 | 8.7 |
| Meets requirements | 8.7 | 8.9 |
| NPS | 44.086022 | 64.381271 |
| Small Business | 54.5% | 64.4% |
| Mid-Market | 30.7% | 29.1% |
| Enterprise | 14.8% | 6.5% |
| Total page views | 209 | 13,335 |
| Total LLM citations | 0 | 122,903 |
Matomo
Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options - cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you max. flexibility.
- Insights
- Ease of Use
- Customization
- Options
- Data Collection
Semrush
Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape.
- Features
- Ease of Use
- Keyword Research
- Helpful
- SEO Optimization
- SEO Tools