Matomo vs. Bitly
A side-by-side comparison based on G2 review data.
| Metric | Matomo | Bitly |
|---|---|---|
| Overall rating | 4.2 | 4.5 |
| Review count | 96 | 923 |
| Ease of use | 8.3 | 9.5 |
| Ease of setup | 8.0 | 9.4 |
| Quality of support | 8.0 | 8.8 |
| Meets requirements | 8.7 | 9.2 |
| NPS | 44.086022 | 70.960699 |
| Small Business | 54.5% | 61.7% |
| Mid-Market | 30.7% | 28.6% |
| Enterprise | 14.8% | 9.7% |
| Total page views | 209 | 2,841 |
| Total LLM citations | 0 | 40,041 |
Matomo
Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options - cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you max. flexibility.
- Insights
- Ease of Use
- Customization
- Options
- Data Collection
Bitly
Bitly is a leading marketing platform for link and QR Code management, enabling businesses of all sizes to see what’s working across online and offline channels. Powering more than 100 billion clicks and scans annually worldwide, Bitly makes it easy to create, share, and track short links and QR Codes, so brands can find what’s resonating and scale their reach. More than 3 million customers rely on Bitly to connect with their audiences, from global enterprises to growing businesses, including two-thirds of the Fortune 500.
- Ease of Use
- Link Shortening
- URL Shortening
- Analytics
- QR Code
- Tracking