Bitly
Reviews
Star rating
Rank in Smart Link
Pros and cons
Pros
- Ease of Use
- Link Shortening
- URL Shortening
- Analytics
- QR Code
- Tracking
Cons
- Expensive
- Limited Analytics
- Link Management
- Link Management Issues
- Subscription Costs
- Limited Features
Traffic & LLM citations
Source: G2 review data
Winning from
Losing to
Key stats
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 61.7% |
| Mid-Market | 28.6% |
| Enterprise | 9.7% |
Quarterly history
| Quarter | Reviews | Star rating |
|---|---|---|
| 2024 Q4 | 26 | 4.7 |
| 2025 Q1 | 71 | 4.7 |
| 2025 Q2 | 5 | 4.0 |
| 2025 Q3 | 12 | 3.9 |
| 2025 Q4 | 7 | 4.0 |
| 2026 Q1 | 64 | 4.6 |
| 2026 Q2 | 6 | 4.6 |
| 2026 Q3 | 4 | 4.9 |
Satisfaction ratings
What reviewers say
Intuitive, Easy-to-Use Platform with Helpful Customer Support
“Their customer support is helpful, and the platform is intuitive and easy to use.”
Simple, Convenient Link Tracking with QR Codes and Analytics
“I love that Bitly is simple, convenient, and easy to use. I also appreciate being able to create QR codes and track link analytics so I can see who clicked, how many people engaged, and how my links are performing.”
Simple and Professional Link Sharing
“I use Bitly to shorten links and share them easily with clients and agents on my real estate team. I like how simple it is to use, and I really appreciate how quick and straightforward the initial setup was. We rely on shortened links to share RSVP pages with clients for the clie”