G2 Vendor Directory

MarketMuse vs. Semrush

A side-by-side comparison based on G2 review data.

MetricMarketMuse

by Siteimprove

Semrush

by Adobe

Overall rating4.64.4
Review count2164,293
Ease of use8.98.5
Ease of setup8.88.8
Quality of support9.28.7
Meets requirements9.28.9
NPS76.41509464.381271
Small Business72.1%64.4%
Mid-Market24.2%29.1%
Enterprise3.7%6.5%
Total page views49213,335
Total LLM citations16,419122,903

MarketMuse

MarketMuse by Siteimprove accelerates content creation, reinventing how marketers improve organic search rankings, drive expertise in their industry and impact revenue. MarketMuse Suite, an AI-powered Content Intelligence and Strategy Platform, analyzes millions of articles on demand, uncovering gaps and opportunities to empower marketers to craft high-quality content their audience loves and search engines reward. Schedule a customized demo today at https://www.marketmuse.com/book-demo/

Pros

  • Features
  • Topic Discovery
  • Ease of Use
  • SEO Knowledge
  • Keyword Research
  • Time-saving

Semrush

Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape.

Pros

  • Features
  • Ease of Use
  • Keyword Research
  • Helpful
  • SEO Optimization
  • SEO Tools