G2 Vendor Directory

Mailjet vs. Keap

A side-by-side comparison based on G2 review data.

MetricMailjet

by Sinch

Keap

by Thryv

Overall rating3.93.9
Review count17532
Ease of use8.78.4
Ease of setup8.38.1
Quality of support7.88.4
Meets requirements8.58.4
NPS41.71428616.129032
Small Business74.4%80.0%
Mid-Market17.7%16.7%
Enterprise7.9%3.3%
Total page views9221,145
Total LLM citations12,2619,352

Mailjet

With GDPR-compliant infrastructure and proven deliverability, Mailjet is the best Email Marketing Software & Email API for Teams. Marketers design, deliver, and automate email newsletters and automations, while developers power high-volume transactional email via robust APIs and SMTP relay. Collaborative editing, templates, and approval flows keep teams fast and consistent; advanced segmentation, A/B testing, and analytics drive growth with every send. Built in Europe with privacy-first hosting options, Mailjet helps you reach the inbox at scale without compromising compliance.

Pros

  • Ease of Use
  • Automation AI
  • Easy Creation
  • Customer Support
  • Affordable
  • Email Marketing

Keap

Keap is a small business CRM and automation platform designed to grow your profitable business. With Keap, you'll easily capture, organize, track, and nurture all of your leads to increase sales and revenue. The Keap CRM has everything you need to automate your business: lead capture and management, sales automation, marketing automation, email automation and text marketing.

Pros

  • Automation
  • Automation Features
  • Ease of Use
  • Client Relationship Management
  • Automation Efficiency
  • Email Marketing